Christmas partygoers and shoppers are being urged to make the most of their festive journeys by getting social with an award-winning, free travel app.
The national transport agency already provides over 213,000 people with travel information at their fingertips. Now, it wants even more people to sign up to their award winning app, particularly as winter weather can disrupt those all important journeys for gift deliveries, party outings and to the sales.
Since its introduction in 2010, the joint Traffic Scotland/Traveline Scotland app has become available across all of the popular mobile platforms including i-Phone, Android, Blackberry and Windows 7. Unique in the UK, this provides traffic, public transport and specialist information for HGV users in the same app.
It also includes a round the clock traffic radio service over the internet with regular real time traffic updates.
Peter Cullen, Transport Scotland’s Travel Information Manager said:
“Social media is absolutely central to how we help people on the move stay on the move. Since the introduction of the @trafficscotland twitter service some three years ago, we now have 22,898 followers and this is increasing daily. Over and above this, our travel app has been downloaded by over 213,000 mobile phone users.
“We know the festive season brings with it challenging weather or extra traffic around retail centres so we have made it easier to check regional travel information or even gritting schedules. Our Twitter works in tandem with our website and we have recently enabled personalisation of its content so users can tailor the service to their own individual needs.
“This instant personal communication means we can send more direct, regular channel for more frequent updates helping road users beat the queues and congestion. We want to keep traffic and public transport flowing this holiday season and aim to do so by encouraging as many people as possible to sign up for our social media tools.
To make the most of the available tools, road users can:
- sign on to twitter to follow @trafficscotland
- visit http://trafficscotland.org/
- Download the app from your devices app store or visit http://trafficscotland.org/publictransport/#mobile-app